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Free PDF 2025 Google Google-Ads-Video Accurate Valid Test Question
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Google Ads Video Professional Assessment Exam Sample Questions (Q29-Q34):
NEW QUESTION # 29
An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?
- A. Decide on the highest amount they're willing to pay for this campaign
- B. Use the estimate in the traffic estimator during campaign setup.
- C. Slightly inflate the average amount the account manager is willing to bid for this campaign.
- D. Slightly inflate the estimate in the traffic estimator during campaign setup.
Answer: A
Explanation:
D: Decide on the highest amount they're willing to pay for this campaign.
The tCPM bid should reflect the maximum amount the advertiser is willing to pay for 1,000 impressions.
It should be based on the value of reaching the target audience and the campaign's budget.
Traffic estimators can be useful, but the final decision should be based on the advertiser's maximum willingness to pay.
NEW QUESTION # 30
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?
- A. Because online video lets consumers quickly compare similar businesses at once.
- B. Because consumers use online video for information gathering before making a purchase.
- C. Because online video lets consumers browse large product and service inventories they may want to purchase form.
- D. Because consumers use online video to seek out the best deals on specific products and services.
Answer: B
Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.
NEW QUESTION # 31
An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?
- A. Use 10 to 15 of the best-converting keywords from their Search campaigns.
- B. Layer as many audience types as possible within the same ad group.
- C. Use five of their best-converting placements from their Display campaigns.
- D. Combine their Custom Audiences with Demographic Audiences in the same ad group.
Answer: A
Explanation:
B: Use 10 to 15 of the best-converting keywords from their Search campaigns.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options are not optimal strategies for Custom Audiences.
NEW QUESTION # 32
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?
- A. Address the viewer's desire for food in the first five to 10 seconds of the video.
- B. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
- C. Explain the company's background during the first half of their video.
- D. Use ''Sign up to our newsletter' as the primary call to action.
Answer: A
NEW QUESTION # 33
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?
- A. Preventing Google ads from double counting conversions.
- B. Enabling Video ad extensions within their Google Search campaign ads.
- C. Receiving a reduction on their average cost-per-view.
- D. Avoiding double serving ads in the Google Search results.
Answer: A
Explanation:
B: Preventing Google ads from double counting conversions.
Keeping campaigns in the same account allows Google Ads to accurately track conversions across different campaign types.
This prevents attributing the same conversion to multiple campaigns, ensuring accurate reporting.
The other options are not direct benefits of keeping campaigns in the same account.
NEW QUESTION # 34
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